In the World of GEO, Practicing Traditional SEO disciplines Really Does Matter.
Generative Engine Optimization may sound like a completely new discipline, but many of its foundations are rooted in the same SEO practices marketers have relied on for years. From URL accessibility and search ranking to fan-out queries, preview controls, query-answer match and third-party mentions, the brands that show up clearly in AI-generated answers are often the ones that have already done the hard work of making their content findable, useful and credible.
AI Is Everywhere. That’s Why Human Creativity Matters More Than Ever (Takeaways From Fast Company’s Most Innovative Companies Summit.)
AI dominated the conversation at Fast Company’s Most Innovative Companies Summit, but the more interesting theme was the tension around it: trust, job anxiety, generic content and the renewed importance of human creativity, judgment and strategy.
SEO Week Final Day: If AI Search Changes Discovery, Agents Change Action
The final day of SEO Week focused on what happens when AI systems stop simply answering questions and start taking action. As agents become intermediaries between people and brands, websites need to work for human users, search engines and AI agents at the same time
SEO Week Day 3: Visibility Is Not the Same as Value
Day 3 of SEO Week brought the conversation back to business value. Visibility still matters, but rankings, clicks and traffic are no longer enough. The real question is whether SEO, GEO and content strategy are helping brands influence decisions, support AI interpretation and drive measurable outcomes.
SEO Week Day 2: Content Is No Longer a Production Problem
A Day 2 recap from SEO Week NYC on why content marketing is no longer a production problem, how AI is shifting the value of strategy and distribution, and why brands need better connected content.
SEO Week Day 1: AI Search Is Changing What It Means to Be Visible
A Day 1 recap from SEO Week NYC on how AI search is reshaping SEO, content strategy, brand visibility, measurement and what it means to be understood by both people and machines.
Why Telling Your Community Story Is the Smartest Brand Move for Regional Banks
Regional banks are doing extraordinary community work—but many fail to share it. See how content marketing can turn local impact into brand strength.
Content Marketing Can Help Health Exchanges Improve Understanding—and Boost Enrollment
Explaining what a health exchange is—and how it works—can be difficult. Content marketing helps simplify the message, build trust, and guide more people to enroll. Here’s how smart strategy can turn complexity into clarity.
What the eMarketer Future of Digital Summit Taught Me About Marketing in the AI Era
AI is reshaping discovery, search, and attention. Here are 5 lessons from the eMarketer Future of Digital Summit every marketer should know.
6 SEO Trends From SEO Week 2025 That Should Be on Every Marketer’s Radar
From zero-click search to AI evaluating your trustworthiness, SEO Week 2025 revealed six critical trends that are redefining how marketers build visibility and value
The Future of Search: How Generative AI Is Changing the Game
Generative AI, like ChatGPT and Bard, is transforming search engines by providing concise answers to straightforward queries. While traditional search engines have long relied on SEO and algorithms to rank content, many users are frustrated with long, poor-quality search results. Generative AI promises to streamline this experience, reducing the need for information-based content. Publishers will need to adapt by integrating their content into AI-generated overviews and creating stronger, engaged communities. This shift in consumer behavior signals a significant change in how content creators must approach SEO and digital strategies moving forward.
Why Work With Me?
Here’s three good reasons.
Extensive Knowledge: With over 20 years of experience working for large media organizations and agencies, I specialize in creating content that engages audiences. My small, nimble operating model allows you to benefit from this expertise at a fraction of the cost of a full-time agency. I can also supplement your existing arrangements, providing targeted support for a specific time period.
Flexibility: Client needs are varied and often change mid-program. Operating on a freelance model allows me to adapt quickly and efficiently. I can ramp up on new programs or shift focus as needed without the delays associated with lengthy contracts and legal negotiations.
Lower Overheads, Lower Costs: Since I have lower fixed costs, I can offer competitive pricing. My fees are based on typical freelance rates, and I can structure assignments on an hourly basis or a fixed overall cost, depending on your specific needs
I loved working with Robin. As soon as I came aboard, he generously showed me the ropes of digital marketing, while also treating me as a true editorial partner. I learned an enormous amount from him: how to land a piece of business, how to interact with clients, how to manage an account. He is a terrific business partner with great instincts (and patience) for client relations, loads of creativity, respect for the editorial process, clear understanding of a brand's needs, and an intense work ethic. And he is above all a whole lot of fun to work with!
–Deborah C, Digital Content Marketer & Journalist