Content Connection: My Portfolio
Here’s a small selection of the work I’ve done over the past few years. These are projects where I’ve personally created the strategy that guides the program and then led the development of the subsequent content.
Bank of America: Content strategy to establish thought leadership in cyber security
Smile Direct Club: Building advocacy for telehealth
Fifth Third: Unifying the approach to creating consistent and impactful content
Regions Bank: Enhancing and streamlined Regions approach to content marketing
Covered California: A content program to help uninsured californians on a path to health coverage
CVS Retail: A Content strategy designed to empower retail customers
CVS: A content strategy to develop content to support the caregiver audience
CVS: Positioning CVS at the forefront of the national conversation on health care
Capital Group: Boosting 401k Utilization through effective content marketing
BofA Industry-Focused B2B Thought Leadership Content
ProSight: Uniting Voices, Driving Impact: Building a Thought Leadership Platform for ProSight’s Ne
Enterprise-level content marketing, without enterprise-level pricing
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Enterprise-level content marketing, without enterprise-level pricing *
From Strategy to Execution: content marketing programs crafted for some of the biggest brands out there
“Robin has a unique understanding of content marketing and its power to transform business. He gets the fundamentals of business, the nuance and importance of strategy, and in turn can help clients figure out how to effectively leverage a bouquet of content, from video to articles to infographics and interactive, etc. On top of that Robin is pleasure to work with, builds strong relationships with clients and internal players, always has a positive spin on challenges, and knows how to market stuff using all the tools at his disposal. A leader and rainmaker when we worked together, and a great colleague.”
— Jonah W, Content Marketer, Video Producer
