Background:

When ProSight was created from the merger of two respected financial services associations—BAI and RMA—it brought together decades of leadership in consumer banking, compliance, and enterprise risk. The opportunity was clear: to build a single, unified thought leadership platform that reflected the strengths of both legacy organizations while expanding its influence in the financial services space.

But with different editorial styles, overlapping programs, and inconsistent messaging, ProSight needed a focused strategy to clarify its voice and value across its key pillars: risk, compliance, and fraud.

The Task:

The goal of this engagement was to help ProSight:

• Establish a consistent editorial mission that honored the legacy of both BAI and RMA while creating a new unified content strategy.

• Develop a clear point of view on key industry topics, grounded in actionable insights for risk and compliance professionals.

• Create a scalable, multi-year content roadmap that would drive member engagement, sponsorship interest, and internal alignment.

The Result:

I began with in-depth research and discovery—interviewing internal stakeholders, evaluating legacy content programs, and mapping audience needs across the newly combined organization. From there, I developed a content strategy built around three core pillars—risk, compliance, and fraud—and introduced a new editorial framework to support them.

The final output included an audience-informed editorial calendar, channel strategy, format mix, and governance model. I also worked with another external consultant to develop a recommendation for a clear sponsorship structure that preserved editorial independence while maximizing monetization opportunities. The result was a new content platform that helps ProSight speak with a single, authoritative voice—and sets the stage for long-term growth and engagement.