In the World of GEO, Practicing Traditional SEO disciplines Really Does Matter.
Generative Engine Optimization may sound like a completely new discipline, but many of its foundations are rooted in the same SEO practices marketers have relied on for years. From URL accessibility and search ranking to fan-out queries, preview controls, query-answer match and third-party mentions, the brands that show up clearly in AI-generated answers are often the ones that have already done the hard work of making their content findable, useful and credible.
AI Is Everywhere. That’s Why Human Creativity Matters More Than Ever (Takeaways From Fast Company’s Most Innovative Companies Summit.)
AI dominated the conversation at Fast Company’s Most Innovative Companies Summit, but the more interesting theme was the tension around it: trust, job anxiety, generic content and the renewed importance of human creativity, judgment and strategy.
Why Work With Me?
Here’s three good reasons.
Extensive Knowledge: With over 20 years of experience working for large media organizations and agencies, I specialize in creating content that engages audiences. My small, nimble operating model allows you to benefit from this expertise at a fraction of the cost of a full-time agency. I can also supplement your existing arrangements, providing targeted support for a specific time period.
Flexibility: Client needs are varied and often change mid-program. Operating on a freelance model allows me to adapt quickly and efficiently. I can ramp up on new programs or shift focus as needed without the delays associated with lengthy contracts and legal negotiations.
Lower Overheads, Lower Costs: Since I have lower fixed costs, I can offer competitive pricing. My fees are based on typical freelance rates, and I can structure assignments on an hourly basis or a fixed overall cost, depending on your specific needs
I loved working with Robin. As soon as I came aboard, he generously showed me the ropes of digital marketing, while also treating me as a true editorial partner. I learned an enormous amount from him: how to land a piece of business, how to interact with clients, how to manage an account. He is a terrific business partner with great instincts (and patience) for client relations, loads of creativity, respect for the editorial process, clear understanding of a brand's needs, and an intense work ethic. And he is above all a whole lot of fun to work with!
–Deborah C, Digital Content Marketer & Journalist