Let’s Talk About The Services I Offer.
Running content marketing programs can be a daunting task, even for experienced marketing professionals. You need to develop your strategy, define the role content will play in your sales funnel, identify your target audience, understand their motivators and pain points, and much more. There are countless considerations to think through before you even begin creating content.
Once your strategy is in place, the next challenge is content creation itself. Whether it's articles, infographics, videos, or podcasts, each format has its own merits and requires specialized skills. My network of graphic designers, art directors, data editors, writers, producers, and photo editors provides the expertise you need, in the exact quantities you need it. This is ideal for companies that don’t have the scale to employ all these functions full time.
I can help you resource these areas, either on a project basis with fixed deliverables or on an ongoing basis. Just let me know what you need, and I’ll work with you to create a pricing model that fits your specific requirements.
Why Work With Me?
Great question! Here’s three good reasons.
Extensive Knowledge: With over 20 years of experience working for large media organizations and agencies, I specialize in creating content that engages audiences. My small, nimble operating model allows you to benefit from this expertise at a fraction of the cost of a full-time agency. I can also supplement your existing arrangements, providing targeted support for a specific time period.
Flexibility: Client needs are varied and often change mid-program. Operating on a freelance model allows me to adapt quickly and efficiently. I can ramp up on new programs or shift focus as needed without the delays associated with lengthy contracts and legal negotiations.
Lower Overheads, Lower Costs: Since I have lower fixed costs, I can offer competitive pricing. My fees are based on typical freelance rates, and I can structure assignments on an hourly basis or a fixed overall cost, depending on your specific needs
Here’s 4 Things I Can Do For You:
Content Strategy Development
Content Connection can develop a strategy to guide your program and ensure it delivers a real return on your marketing Dollars.
The strategies we create combine both the “art and science” of marketing by using SEO, first party and third party data, along with category knowledge and journalistic insight for creating audience-first content.
Services Include:
SEO research
Competitive Analysis
Mission Statements
Target Audience Development
Personas
Tone & Voice Statements
Content Pillars / Navigation
Style Guides
Editorial Calendar Development
Development of Metrics, Benchmarks and KPI
Program Management
The key to success lies in taking the strategy and executing it flawlessly. Every piece of content must align with the strategy—if it doesn’t, you need to ask yourself why, and whether it’s even worth creating. My expertise lies in ensuring that every piece of content is purposeful and strategically sound. I manage content programs for small, medium, and large enterprises, spanning multiple lines of business.
I am experienced in securing internal stakeholder buy-in and navigating the regulatory and legal complexities of highly regulated industries such as financial services, insurance, and healthcare.
Services Include:
Account Management
Project Management
I have an extensive network of content creators who are experts in their fields. I’ve personally vetted each of them, so you don’t have to.
Services Include:
Content Creation (Articles, Podcasts, Infographics, Video, Graphic Design)
Copy Editing
Proof Reading
Content Creation
Pitch Consultancy
From crafting the narrative to providing specific industry expertise, I can help your organization respond to an incoming RFP or a proactive pitch in the content marketing space.
This service is particularly valuable for smaller content agencies or larger firms that don’t typically specialize in content marketing. I bring instant credibility to your pitch with decades of experience running content marketing programs across sectors like healthcare, finance, retail, insurance, consulting, and technology.
I can white-label my expertise, appearing as a seamless, integrated part of your pitch team.
Services Include:
New Business Development
Sales Outreach
Sales Strategy
RFP Management
New Business Consulting
Public Speaking
“I was impressed by his ability to stay on top of very complex accounts, juggling many tasks at once (and wrangling numerous colleagues), yet always delivering on time to clients. He is exceptional at interacting with clients, whether in person or while moderating large conference calls involving people in multiple cities. He never seems to get flustered and has a valuable way of conveying authority in a calm, reassuring manner. Robin listens closely and offers insightful information in return — traits appreciated by clients and colleagues alike.”
Pricing
I offer several different pricing models designed to support your needs in an affordable way. Whether you prefer fixed pricing based on a defined scope or an "always-on" model for ongoing content marketing support, I have flexible options to suit your requirements. I also understand that things can change, and I’m able to adjust both the scope of deliverables and pricing as needed. Feel free to reach out, and we can discuss your specific needs to find the pricing model that works best for you
Robin Riddle: Content Strategist
