Where Content and Strategy Meet
What is Content Connection?
A boutique content marketing consultancy offering content strategy, SEO, content analytics, content creation and program management. Operating out of New York City.
Robin Riddle, Speaking at Brand Works
Hello, I’m Robin Riddle a content strategist, creator, brand storyteller and developer of new business with over 20 years experience connecting brands to consumers through highly engaging content. I’ve established Content Connection as a boutique content marketing consultancy, located in New York City.
I’m using my extensive experience gained by in working at some of the best publishing companies in the United States: The Economist, Time Inc, Wall Street Journal and Dotdash Meredith. During that time I’ve been helping brands connect with their customers through highly engaging content, that provides value and utility to them.
New York
2021 -
New York
2015 - 2021
New York
2013 -2015
London & New York
1998 - 2013
I’ve worked with a whole host of with Fortune 500 companies in both B2C as well as B2C sectors, and now offering my experience as part of a new consultancy to support companies of all sizes who are looking to launch a content marketing program - or make the one they have work harder.
How is my Approach Different?
A data and insights-driven focus complements a journalistic, audience first approach to deliver content programs that balance both the “science” as well as the “art” of content marketing. If I’ve not already worked with you, I know it’s always a risk to try someone (or something) new. That’s why, all my testimonials on this site are from real people, with really interesting jobs, at some of the most important brands. If you are considering my services, I am happy to connect you on LinkedIn, so you know they are genuine and you can get a deeper understanding from them directly of what it’s like to work with me and the results that I can bring.
Robin hosting a recent webinar on the science and art that combine to help create create content
What I’m Good At: Content Marketing.
Content Strategy Development
SEO, Analytics, Audience-First Approach
Running a successful content marketing program means having a clearly defined strategy. Don’t worry if you don’t currently have one. Lots of companies I’ve spoken to over the past decade also didn’t have one. So, you’re not alone. But help is at hand.
Program Management
Timelines, Approvals & Stakeholder Buy-in
Having a great strategy on its own doesn’t mean that you’re program will be delivering in the areas you want it to. I can help you execute your program to ensure it stays on strategy and delivers results and return on investment. I have network of content creators, writers, editors, designers, who can help bring your strategy alive.
Content Marketing
Written, visual and audio content
I have an extensive network of content creators who are experts in their fields. I’ve personally vetted each of them, so you don’t have to
Pitch Consultancy
New Business Development, RFP Responses
With over 20 years experience leading large new business pitches in both B2B as well as B2C in sectors that include: healthcare, retail, travel, insurance, financial services, consulting, etc., I can add immediate depth to your bench.
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Let’s Get Started!
If you need help optimizing your existing content marketing program or building out a new one from scratch, then please get in touch. I’d love to discuss exactly how I can help your business. My approach is extremely collaborative and my aim is to find a solution that fits the size of your business, needs and budget.
I offer fixed pricing based upon specific deliverables or monthly retainer pricing for on-going projects. I’ll work to find a way that fits your budget, and of course I understand that things change. and if they do, then I’ll re-price and re-scope projects as required.
“I’ve had the pleasure of being a client of Robin’s on many projects while he was at WSJ. Custom Studios and at The Foundry/Time, Inc. Robin’s deep knowledge of both financial services and content marketing made him a key partner where he pushed us to think bigger and be better on all of our strategic content marketing projects.”
Want to get to know me better? Let’s connect on social media…
