Where Content, SEO and AI Strategy Meet
What is Content Connection?
A boutique content marketing consultancy offering content strategy, GEO, SEO, content analytics, content creation and program management, New York City.
Robin Riddle, Speaking at Brand Works
Hello, I’m Robin Riddle a content strategist, creator, brand storyteller and developer of new business with over 20 years experience connecting brands to consumers through highly engaging content. I’ve established Content Connection as a boutique content marketing consultancy, located in New York City.
I’m using my extensive experience gained by in working at some of the best publishing companies in the United States: The Economist, Time Inc, Wall Street Journal and Dotdash Meredith. During that time I’ve been helping brands connect with their customers through highly engaging content, that provides value and utility to them.
New York
2021 -
New York
2013 -2015
New York
2015 - 2021
London & New York
1998 - 2013
I’ve worked with a wide range of Fortune 500 companies across both B2B and B2C sectors, and now offer this experience through my consultancy—supporting organizations looking to launch new content programs or make existing ones work harder
How Is My Approach Different?
My approach combines journalistic storytelling with data, audience insight, and AI-driven discovery to build content programs that perform for both people and the intelligent systems shaping how information is found.
Today, content must do more than rank. It needs to be written for humans and machines—structured, credible, and context-rich so AI systems and large language models represent your brand accurately when users ask questions.
I help organizations adapt by blending the art of storytelling with the science of visibility, bringing together content strategy, SEO, and Generative Engine Optimization (GEO).
What this means in practice:
Content written for both human engagement and machine understanding
Strong editorial narratives informed by data and search intent
Structured, authoritative content designed for AI visibility
Scalable strategies across search, social, and conversational interfaces
If we haven’t worked together before, I understand trying someone new can feel like a risk. That’s why every testimonial on this site comes from senior leaders at some of the world’s most respected brands.
I’m always happy to connect you directly so you can hear firsthand about the experience and the results.
Robin hosting a recent webinar on the science and art that combine to help create create content
What I’m Good At: Content Marketing.
Content Strategy Development
SEO, GEO, Analytics, Audience-First Approach
Program Management
Timelines, Approvals & Stakeholder Buy-in
Content Marketing
Written, visual and audio content
Pitch Consultancy
New Business Development, RFP Responses
If you need help optimizing your existing content marketing program or building out a new one from scratch, then please get in touch. I’d love to discuss exactly how I can help your business. My approach is extremely collaborative and my aim is to find a solution that fits the size of your business, needs and budget.
I offer fixed pricing based upon specific deliverables or monthly retainer pricing for on-going projects. I’ll work to find a way that fits your budget, and of course I understand that things change. and if they do, then I’ll re-price and re-scope projects as required.
Let’s Get Started!
“I’ve had the pleasure of being a client of Robin’s on many projects while he was at WSJ. Custom Studios and at The Foundry/Time, Inc. Robin’s deep knowledge of both financial services and content marketing made him a key partner where he pushed us to think bigger and be better on all of our strategic content marketing projects.”
— Ashley D, Financial Services Marketing Leader
ANA Conference on AI in Marketing, Austin, Texas.
Want to get to know me better?
Let’s connect on social media…
