5 Hard-Earned Lessons on Executive Thought Leadership I Wish I’d Known Sooner.
Want to create thought leadership that actually leads? These five lessons—drawn from two decades of building content for top B2B brands—cover what it really takes to move beyond product pitches and deliver insight-driven content that earns attention and trust.
Why Work With Me?
Here’s three good reasons.
Extensive Knowledge: With over 20 years of experience working for large media organizations and agencies, I specialize in creating content that engages audiences. My small, nimble operating model allows you to benefit from this expertise at a fraction of the cost of a full-time agency. I can also supplement your existing arrangements, providing targeted support for a specific time period.
Flexibility: Client needs are varied and often change mid-program. Operating on a freelance model allows me to adapt quickly and efficiently. I can ramp up on new programs or shift focus as needed without the delays associated with lengthy contracts and legal negotiations.
Lower Overheads, Lower Costs: Since I have lower fixed costs, I can offer competitive pricing. My fees are based on typical freelance rates, and I can structure assignments on an hourly basis or a fixed overall cost, depending on your specific needs
I loved working with Robin. As soon as I came aboard, he generously showed me the ropes of digital marketing, while also treating me as a true editorial partner. I learned an enormous amount from him: how to land a piece of business, how to interact with clients, how to manage an account. He is a terrific business partner with great instincts (and patience) for client relations, loads of creativity, respect for the editorial process, clear understanding of a brand's needs, and an intense work ethic. And he is above all a whole lot of fun to work with!
–Deborah C, Digital Content Marketer & Journalist