Why Telling Your Community Story Is the Smartest Brand Move for Regional Banks
Regional banks are doing extraordinary community work—but many fail to share it. See how content marketing can turn local impact into brand strength.
Content Marketing Can Help Health Exchanges Improve Understanding—and Boost Enrollment
Explaining what a health exchange is—and how it works—can be difficult. Content marketing helps simplify the message, build trust, and guide more people to enroll. Here’s how smart strategy can turn complexity into clarity.
What the eMarketer Future of Digital Summit Taught Me About Marketing in the AI Era
AI is reshaping discovery, search, and attention. Here are 5 lessons from the eMarketer Future of Digital Summit every marketer should know.
How Content Marketing Can Help Banks Like Citizens Navigate What’s Next
Citizens Bank CEO Bruce Van Saun offers a candid look at the challenges facing modern banks. Here’s how strategic content marketing can help institutions like Citizens earn trust, explain innovation, and lead with purpose
6 SEO Trends From SEO Week 2025 That Should Be on Every Marketer’s Radar
From zero-click search to AI evaluating your trustworthiness, SEO Week 2025 revealed six critical trends that are redefining how marketers build visibility and value
Why Work With Me?
Here’s three good reasons.
Extensive Knowledge: With over 20 years of experience working for large media organizations and agencies, I specialize in creating content that engages audiences. My small, nimble operating model allows you to benefit from this expertise at a fraction of the cost of a full-time agency. I can also supplement your existing arrangements, providing targeted support for a specific time period.
Flexibility: Client needs are varied and often change mid-program. Operating on a freelance model allows me to adapt quickly and efficiently. I can ramp up on new programs or shift focus as needed without the delays associated with lengthy contracts and legal negotiations.
Lower Overheads, Lower Costs: Since I have lower fixed costs, I can offer competitive pricing. My fees are based on typical freelance rates, and I can structure assignments on an hourly basis or a fixed overall cost, depending on your specific needs
I loved working with Robin. As soon as I came aboard, he generously showed me the ropes of digital marketing, while also treating me as a true editorial partner. I learned an enormous amount from him: how to land a piece of business, how to interact with clients, how to manage an account. He is a terrific business partner with great instincts (and patience) for client relations, loads of creativity, respect for the editorial process, clear understanding of a brand's needs, and an intense work ethic. And he is above all a whole lot of fun to work with!
–Deborah C, Digital Content Marketer & Journalist